Editorial : How The Culture of Black Friday Shopping Has Changed and Why It’s Smarter to Shop Online

By Montez Taylor

Since the pandemic, the culture of Black Friday shopping has changed drastically. People are now able to access deals earlier and easier without the crowded lines and violent fights from the comfort of their own homes. 

Black Friday happens once each year the day after and sometimes even the night of thanksgiving. Customers will camp outside of stores just to be first in line for new deals and arrivals. Since the pandemic and the new evolution of Black Friday that does not seem to be the case anymore. 

Even before the pandemic ,which forced stores to shut down, online shopping became very popular in today’s society. Black November is the phrase used to describe the month-long deals and promotions stores have to offer before Black Friday and Cyber Monday. 

Cyber Monday is a huge online doorbuster sale to start the holiday shopping season and in today’s society many people are more likely to do their shopping online. RetailMeNot editor Kristin McGrath says “The only strategic reason to shop in stores is if something — like a gaming console — sells out online, but a nearby store has some in stock,” 

Overall Online shopping is more convenient and allows shoppers to do their holiday shopping from the comfort of their own homes in minutes all month long. It is very easy to include online shopping into your life no matter how busy you may be.